According to the latest BrandZ ranking of the 100 most valuable brands published by WPP and Kantar, Huawei is in 45th place, which jumped two places compared to last year, and the value of the Huawei brand is estimated at 29.4 billion US dollars (which is 9 percent more than last year)
2020 is the fifth consecutive year in which Huawei has found itself among the 50 most respected brands in the world, confirming the success of a long-term vision of building a fully connected, smart world.
According to the report, the total value of the world’s best brands recorded an increase in value of 5.9 percent compared to the year before, with the technology sector being the most represented for 15 years in a row, accounting for 37 percent of the value of top 100 brands. Also, the growth of the importance of Chinese brands was recorded, 17 of them found their place on this prestigious ranking, and five of them were recognized as “Top 20 Risers” – the brands whose value increased the most.
In the past year, Huawei has implemented a strategy of diversification and expansion of supply in the domestic and foreign markets. During the virtual launch of new products in February, Huawei launched a number of innovations, including the 5G foldable smartphone Mate Xs and Huawei MatePad Pro 5G tablet, and AppGallery – Huawei’s first distribution platform application became available globally. During the event, Huawei officially unveiled its comprehensive wireless AI strategy, reaffirming its focus on investing in a wide range of end-user technologies ranging from 5G to AI. The Huawei P40 series was then launched the following month, setting a new standard in mobile recording technology, offering consumers a Super Definition photography experience with three flagship smartphones.
The BrandZ study comes after IDC’s quarterly announcements of findings from mobile usage monitoring studies. Key findings show that Huawei has retained the title of the world’s second largest smartphone maker with 17.8 percent market share, and the company is continuously growing in the field of wearable products, resulting in a 62.2 percent increase in shipments over the same period last year. . With a 12 percent share of the global tablet market, Huawei ranks third among the world’s largest tablet manufacturers. Meanwhile, the independent analytical company Canalys has named Huawei one of the world’s top 5 manufacturers of wireless audio products. Huawei computers also recorded sales growth of 120 percent in the first quarter of 2020.
Business consulting firm Boston Consulting Group (BCG) also recently released its annual Most Innovative Companies report, according to which Huawei is the sixth most innovative company in the world, a jump of 42 places from last year. The ranking is largely based on a survey conducted by BCG from August 2019 to October 2019. Among the top 50 companies on the list, Huawei made the most significant jump and is the most ranked Chinese company.